Working in Sales & Marketing Has Changed Me

What if your job didn’t just pay the bills, but completely changed how you see the world?
That’s what happened when I stepped into the world of sales and marketing.

Taking Initiative

In sales, your performance is immediately reflected in results. When sales drop, it’s not a vague issue—it’s personal. As the person in charge of sales for the entire company, I couldn’t afford to wait and hope things would pick up. I had to step up and ask, "What skills am I missing? What needs to change?"

This mindset taught me to identify problems early, recognize new opportunities, and build strategic plans in advance. Since Darwin’s business cycles are heavily influenced by the seasons—wet season being slower and dry season being more profitable—planning campaigns ahead of time was essential. If I had simply relied on momentum from past promotions, the business would’ve faced a steep drop before recovering. So I began planning campaigns around the seasons, creating Plan Bs in case things didn’t go as expected, and always thinking two steps ahead.

Believing in the Impossible

There were moments when sales were low and doubt crept in. I started blaming external factors: giant fashion corporations with professional marketing teams, bigger budgets, and top-tier manufacturers. I wondered how we could possibly compete.

But every conversation with my boss reminded me: blaming doesn’t change reality. The challenge stays, and the more we dwell on what we can’t control, the more it drains us. So I shifted my mindset.

Instead of focusing on what we lacked, I turned to what we could do. I proposed importing products that were missing from the Darwin market, regularly updated the store layout to grab attention, and improved our sales script to better suit each customer. Sales started to climb again. I realized that to truly make an impact, I needed to believe in the company, the product, and the difference I could make.

Standing Out. Being Different Matters

One thing I’ve learned from creating and executing campaigns is this: being standard won’t get you noticed. When we followed the same trends and ideas as everyone else, our efforts disappeared into the noise. We became just another brand.

That experience taught me the power of creativity and originality. I started paying more attention to what grabs customer attention—writing stronger hooks, creating fresh concepts for photos and videos, and looking for ways to differentiate ourselves. Innovation became a daily goal. It wasn't about being outrageous, it was about being memorable.

Confidence and Communication

One of the biggest personal lessons I’ve gained is learning to silence the inner voice that says, “Don’t talk to them—they look uninterested!” That voice is always ready to protect you from embarrassment, but it also holds you back.

Early on, I lost sales simply because I didn’t approach customers. But I learned that you only get results when you take action. I trained myself to ask, “What’s the worst that could happen?” Maybe they’ll say no. Maybe they’ll walk away. But for every person who says no, there’s someone who says yes.

Now, I stand tall, smile, and walk toward the customer with confidence. Because in the end, avoiding a few awkward moments isn’t worth the stress of missed opportunities.

Final Thoughts

Even though working in sales and marketing is often stressful, I’m truly grateful for the experience. It challenged me, pushed me out of my comfort zone, and helped me grow in ways I never expected. It shaped not only the way I work, but also the way I think, communicate, and approach challenges. It played a big part in who I am today—and for that, I’m thankful.